Digital Marketing Manager

Marketing strategist with experience across
Google, Meta, LinkedIn, Reddit, and Demandbase.

Building impactful campaigns that connect the user journey through paid search, social, display, and SEO.

Impact of my work has included:

67%

Reduction in cost-per-click (CPC) within 3 months

Pipeline influenced in 6 months of paid media ads

Return on Ad Spend (ROAS) within 3 months

In practice: less friction, faster momentum, better results.

I’ve built frameworks from zero and I’ve also walked into messy, ad hoc setups that I’ve re-architected for scaling efficiently.

I show up as a teammate first, curious about how my work impacts others, and quick to find how I can make their work easier.

I’m comfortable with not having a set structure handed to me, working best in places that value autonomy and transparency.

Real campaigns, real numbers, and a brief look at the thoughts behind them.

Challenge: Previous approaches had found the company trying to be in all places at all times, without real strategic thought. This caused budget to be spread too thin and channels to underperform.
Strategy: Dug deeper into buyer personas to understand where and how our customers were showing up, and researched competitor strengths and weaknesses in each channel to identify opportunities. Built a multi-channel approach making best use of different channels in different ways at different times, depending on the stage of the user journey, buyer intent, and gaps in the market.
Results: By aligning channel mix to buyer intent and journey stage, cost-per-lead dropped 28%, while overall pipeline grew 18% within two quarters, all without increasing total ad spend.

Challenge: One provider had held the market for years. When the official provider list was opened up to four (including us), the goal wasn’t just new demand, it was pulling customers off a name they’d defaulted to by habit.
Strategy: Google Search conquesting campaign against the incumbent, paired with Meta and Reddit creative that leaned into the competitor’s known weak points without naming them, plus geo-targeting their core stronghold.
Results: Google Search conquesting delivered a 10% outranking share against the main competitor and an 84% ‘position-above’ rate when going head-to-head, with competitor-targeted ads converting at 14.53%.

Challenge: Existing ABM efforts were ad hoc and minimal. Coordinated, multi-channel plays were needed that used intent data to move prospects through the funnel, and brought sales and marketing efforts into alignment.
Strategy: Built a new strategy from scratch across LinkedIn and Demandbase. Tailored assets for four primary industries, including ad messaging, landing pages, downloadable value reports, and sales battle cards. Automations synced Demandbase and LinkedIn to serve the right ad at the right journey stage, and alerted the Sales team in Salesforce when an account showed real intent.
Results: Drove $23.8M in influenced pipeline in six months, which was a 25% increase over the previous period.

15 years of experience in marketing in B2B and B2C, including:

Quick to learn new platforms and concepts